About This Course
In today’s hyper-competitive marketplace, companies can no longer survive on product or price differentiation alone. Driving compelling, consistent customer value is a critical strategic imperative. Yet, too often, there’s a big disconnect between an organization’s workforce and it’s customers. Too often there’s a lack of clear value proposition for a firm’s offerings. And, too often companies over-emphasize what they deliver rather than what their customers need.
With CorpU’s Driving Customer Value, you can reach beyond traditional marketing methods and equip your leaders with modern concepts and tools to effectively collect, analyze and respond to customer metrics and build a customer-centric strategy designed to win in an ever-changing and highly competitive business landscape.
Through the perspective of customer value, participants will be better positioned to improve your organization’s focus on customers. This Sprint enables participants to explore and define customer value and competitive advantage within your organization, as well as how to communicate that value to stakeholders.
Professor of Marketing and Strategy, Ross School of Business at the University of Michigan
What You Will Learn
Connect your overall strategy and core competence directly to customer value.
Better position your company in the mind of the customer.
Collect, analyze, and respond to customer metrics.
What You Will Do
Articulate a clear, coherent value proposition for your product offering.
Demonstrate why customers should buy from you rather than from your competition.
Develop a customer-centric mindset.