Communicating to Inspire Change
Crafting and Sharing a Compelling Vision
Created in Partnership with:
About This Course
It may come as no surprise to you that the majority of breakthrough change initiatives—70% by some estimates—ultimately fail. Change is hard, risky and prone to failure. Employees have very natural and rational reasons to resist change, and many have become increasingly fatigued by the rapid pace of change that’s part of today’s business climate.
Business leaders cannot drive breakthrough change by themselves. While they may understand the need and urgency to change, they must be able to convince others that the difficult, time-consuming challenge is a worthwhile pursuit. This is no easy task.
This Sprint is not intended to make you a master at change management—that takes sustained effort and practice over time. Rather, we want to provide you with an opportunity to discuss and reflect on the communication aspect of change, so that you can better “sell” a necessary change to the rest of your organization.
Expert Faculty
Dave Pottruck
Adjunct Faculty Member, Wharton Center for Leadership and Chage Management
Program Features
100% Online Course Platform
30 Minutes Per Day
Leadership Coaching
World-Class Expert Teaching
Community of Practice
What You Will Learn
Establish a need and urgency to change
Create and communicate a compelling vision for the future
Demonstrate authentic leadership communication skills to inspire change
What You Will Do
Be introduced to the principles of effective leadership communication
Learn how to develop a communication plan to both announce change and communicate effectively throughout the initiative
Understand how to "lead out loud" to effectively lead change within your organization
Course Overview
Day One
Making The Case For Change
- Set Your Goal
- Your Change Initiative
- Kotter on Communication
- The Impact of Communication on Change
Day Two
Leadership Communication
- Diamond Case Study
- Stories to Inspire Change
- Leadership Communication
- Leading Out Loud
Day Three
Creating & Communicating A Vision
- Creating a Compelling Vision
- Asda Case
- Archie Norman Speech
Day Four
Inspiring Change
- From Motivation to Inspiration
- Stratacom Case
- Revisiting Your Change Initiative
- CIC Checklist
Day Five
Interactive Capstone
- Options include Video Response, Online Discussion, or Live Event
- Cohort members and expert(s) exchange ideas about content significance, application, and follow through
Ready to Get Started?
Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations
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