Communicating to Inspire Change

Crafting and Sharing a Compelling Vision

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About This Course

It may come as no surprise to you that the majority of breakthrough change initiatives—70% by some estimates—ultimately fail. Change is hard, risky and prone to failure. Employees have very natural and rational reasons to resist change, and many have become increasingly fatigued by the rapid pace of change that’s part of today’s business climate.

Business leaders cannot drive breakthrough change by themselves. While they may understand the need and urgency to change, they must be able to convince others that the difficult, time-consuming challenge is a worthwhile pursuit. This is no easy task.

This Sprint is not intended to make you a master at change management—that takes sustained effort and practice over time. Rather, we want to provide you with an opportunity to discuss and reflect on the communication aspect of change, so that you can better “sell” a necessary change to the rest of your organization.

Expert Faculty

Dave Pottruck

Adjunct Faculty Member, Wharton Center for Leadership and Chage Management

Program Features

100% Online Course Platform

30 Minutes Per Day

Leadership Coaching

World-Class Expert Teaching

Community of Practice

What You Will Learn

Establish a need and urgency to change

Create and communicate a compelling vision for the future

Demonstrate authentic leadership communication skills to inspire change

What You Will Do

Be introduced to the principles of effective leadership communication

Learn how to develop a communication plan to both announce change and communicate effectively throughout the initiative

Understand how to "lead out loud" to effectively lead change within your organization

Course Overview

Day One

Making The Case For Change

  • Set Your Goal
  • Your Change Initiative
  • Kotter on Communication
  • The Impact of Communication on Change
Day Two

Leadership Communication

  • Diamond Case Study
  • Stories to Inspire Change
  • Leadership Communication
  • Leading Out Loud
Day Three

Creating & Communicating A Vision

  • Creating a Compelling Vision
  • Asda Case
  • Archie Norman Speech
Day Four

Inspiring Change

  • From Motivation to Inspiration
  • Stratacom Case
  • Revisiting Your Change Initiative
  • CIC Checklist
Day Five

Interactive Capstone

  • Options include Video Response, Online Discussion, or Live Event
  • Cohort members and expert(s) exchange ideas about content significance, application, and follow through

Ready to Get Started?

Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations

Speak to a Course Advisor