Innovating for Business Growth

Propel Business Growth While Generating Radically Improved Processes

Innovating for Business Growth

Program Highlights

Duration

6 Weeks

Time Commitment

About an Hour Per Day

Certification

CorpU Certificate of Completion

Target Audience

Mid to Senior Level Leaders

Enroll Your Team in this Program

Enroll in the open program starting on January 10, 2021, or run the program privately within your company.

Contact Sales Download Program Overview

About this Program

The Innovating for Business Growth program guides participants through the critical components of innovation. This includes design thinking, identifying, and understanding customer needs, creating a value proposition, solving problems, and prototyping solutions. This program focuses on shifting mindsets to focus on customer needs and apply methods to test, learn and reiterate. It incorporates philosophy and practical processes to support the evolving solutions that customers need. As a result of this approach to innovation, participants will propel business growth while generating radically improved processes.

Takeaways

Learn an organized process that builds individual and team confidence to explore new horizons for growth.

Understand how design thinking advance a human centered perspective and scientific approach towards problem solving and innovation.

Recognize challenges and barriers to success as opportunities for teams to collaborate and be creative.

Participants Will...

Apply design thinking to study customers, draw insights and customer needs and develop a point of view about required solutions.

Practice analyzing customer needs and creating value propositions.

Learn strategies to minimize risk, expedite prototyping, and testing concepts.

About the Experts

Ralph Cummins

Ralph Cummins

Faculty Leader, Penn State ISBM

Alexander Osterwalder

Alexander Osterwalder

Co-Inventor of the Business Model Canvas

Yves Pigneur

Yves Pigneur

Professor, Management and Information Systems, University of Lausanne

Christian Terwiesch

Christian Terwiesch

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Karl Ulrich

Karl Ulrich

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

Participant Quotes | Innovating for Business Growth


This has forced me to think differently about innovation and helped be bridge the barriers in my mind. Despite everything that is affecting us today, I feel empowered to apply what I have learned.

Past Participant | Healthcare Industry


The information is valuable and applicable to every organization. Even the best-run companies can improve and should find value from the course.

Past Participant | Fortune 300 Finance Industry

Program Overview

  • Week One: Mastering Design Thinking

    • Assess your organization’s culture to identify potential barrier
    • Learn about tools to think different and generate solutions
    • Improve traditional brainstorming and ideation
  • Week Two: Journey Mapping, Analyzing Customer Needs and Value Propositions

    • Use Customer Journey Mapping to empathize with customers
    • Explore concepts of ethnographic research to identify unmet needs of customers or end users
    • Profile a customer segment using the Value Proposition Canvas
  • Week Three: Lead User Research

    • Understand how to manage innovation risk and uncertainty
    • Create a path from hypotheses to validation
    • Explore how to choose the right business model for your proposed solution
  • Week Four: Using Business Model Canvas and Generating Solutions

    • Discover why companies compete at the business model level and no longer at the product/service level
    • Understand how to use the Business Model Canvas to tell the story of your new or improved business model
    • Learn how the business model canvas is used to discover new business models or improve existing ones
  • Week Five: Improving and Prototyping Solutions

    • Explore varied levers that drive improved solution generation
    • Use proven innovation techniques to prompt breakthrough ideas
    • Learn why prototyping represents a low-cost approach for validating solutions
  • Week Six: Testing Solutions for Market Fit

    • Dealing with Innovation Risk and Uncertainty
    • Exploring Why Business Models Don’t Work
    • The Path from Hypotheses to Validation
    • Drafting your Solution
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