Business Innovation Program

A virtual executive education program where leaders master the tools and behaviors of successful innovators

Create solutions that delight customers

Diagnose problems worth solving

Inspire employee passion

Create an Innovation System Within Your Company

Every company wants to be more innovative, but many struggle to teach their employees to approach problems with an innovation mindset. In light of the current pandemic, however, companies now have no choice but to be innovative as they face unprecedented challenges. The Business Innovation Program teaches leaders how to approach problems in innovative ways and develop an innovation system that can be applied to any problem your company faces. Our world-class coaches will guide your team as they practice these innovation skills by solving actual problems your company faces.

Program Features

100% Online Course Platform

6 Unique Courses

Leadership Coaching

World-Class Expert Teaching

Community of Practice

Expert Faculty

George Day

George Day

Former Professor Emeritus of Marketing, The Wharton School

Paul Schoemaker

Paul Schoemaker

Former research director at the Mack Institute for Innovation Management, Wharton

Alexander Osterwalder

Alexander Osterwalder

Co-Inventor of the Business Model Canvas

Yves Pigneur

Yves Pigneur

Professor, Management and Information Systems, University of Lausanne

Karl Ulrich

Karl Ulrich

Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania

Christian Terwiesch

Christian Terwiesch

Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania

Mario Moussa

Mario Moussa

President, Moussa Consulting, Co-author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, and Committed Teams: Three Steps to Inspiring Passion and Performance

Ralph Cummins

Ralph Cummins

Faculty Leader, Penn State ISBM

Master the Innovation Process

From incremental improvement to disruptive change, your team will learn how the innovation process can improve outcomes and change the course of your company’s future.


Define problems worth solving for customers. Anticipate and plan for impacts of emerging technologies and shifting market conditions.


Create solutions that delight customers using human-centered design and low-cost prototypes to validate innovations prior to scaling them.


Inspire passion to implement and sustain field-tested solutions that drive growth and a pathway to an invincible business.

Harness Innovation by Turning Knowledge into Action

Evidence-based approaches, processes and tools will help you generate ideas and execute for breakout successes.

Promote confidence in innovation by slicing big problems into small challenges that can be solved.

Follow expert guidance to master hands-on, actionable tools.

Fast-forward into the future to see how ideas will delight customers before making expensive commitments.

Re-ignite passion and engagement by creating energizing new solutions to implement.

Strengthen innovation capability even while working from home.

Pull together knowledge that's distributed among your company and provide a chance for them to join forces to solve problems.

Work in small virtual teams to share a deep understanding of challenges and possible solutions.

Identify innovation opportunities that will drive business growth.

Ensure that current innovation projects are moving in the right direction.

Move ideas through testing cycles faster.

Breathe new life into innovation projects that have stalled.

Program Roadmap

Part One

Becoming a Vigilant Leader

Learn to conduct disciplined searching and experimenting to seize opportunities faster than competitors; develop outside-in perspectives to overcome tunnel vision, shortsightedness, and willful blindness. View course.

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Part Two

Mastering Design Thinking

Apply a human-centered approach to problem-solving and driving innovation through a Design Thinking methodology to cycle between thought and experience. View course.

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Part Three

Empathy Tools: Study Customers

Research customer needs using ethnographic research, value proposition canvas, and customer journey mapping, to develop insights about unmet and latent needs of customers or users. View course.

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Part Four

Generate Solutions

  • Learn to generate solution ideas using techniques to prompt creative thinking and conduct valuable brainstorming sessions
  • Help leaders leverage new ways to explore “what if” as a way to look toward the future

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Part Five

Prototype and Test Solutions

  • Use rapid prototyping and collect empirical data to evaluate solution viability
  • Test hypotheses at the lowest cost and with an aim to reduce risks as solution moves toward implementation

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Part Six

Inspire and Lead Change

  • Develop messaging that will inspire others to adopt and support proposed solution
  • Overcome factors that impede change (e.g. psychological barriers that stall or stop change initiatives

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Address Up to 9 Areas of Development


Develop collaboration capability to share and synthesize disparate ideas from various parts of the organization and blend them into coherent concepts


Build differentiated and integrated innovation knowledge, behaviors & abilities at every organization level making it impossible for competitors to imitate.


Place top priority on learning as a mechanism to continually evolve what people know, what they think and how they work.

External Focus

Focus outside four walls of the company to align entire workforce around solving problems and addressing needs for customers and end users.


Gain willingness to adopt ideas from anywhere, listen to all voices and bring diverse perspectives into all projects.


Obsess over finding opportunities, encouraging diverse ideas, candor and debate, showing courage to act in uncertain conditions, and giving people wide latitude to explore.

Tools & Methods

Master innovation tool kits and methods, create time for practice, and receive coaching and feedback as projects move forward.


Get exposed to mind-opening insights and purposely engage in debates to expand world-views.


Detect what’s coming over the horizon, discipline to develop to respond well to change and courage to react faster than competitors.

Give Leaders at Every Level Exactly What They Need

Give your leaders what they need to allocate resources, shape culture, master innovation tools, and support field research.

Get Started

Organizational Capabilities

Strengthen innovation capability as people continue to work from home

Pull together knowledge that’s distributed among your experts – a chance for them to join forces and apply collective knowledge

Work in small virtual teams to share a deep understanding of challenges and possible solutions

Find innovation opportunities that will drive business growth

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Ready to Get Started?

Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations

Speak to a Program Advisor