Business Innovation Program
A virtual executive education program where leaders master the tools and behaviors of successful innovators
Create solutions that delight customers
Diagnose problems worth solving
Inspire employee passion
Create an Innovation System Within Your Company
Every company wants to be more innovative, but many struggle to teach their employees to approach problems with an innovation mindset. In light of the current pandemic, however, companies now have no choice but to be innovative as they face unprecedented challenges. The Business Innovation Program teaches leaders how to approach problems in innovative ways and develop an innovation system that can be applied to any problem your company faces. Our world-class coaches will guide your team as they practice these innovation skills by solving actual problems your company faces.
Former Professor Emeritus of Marketing, The Wharton School
Former research director at the Mack Institute for Innovation Management, Wharton
Co-Inventor of the Business Model Canvas
Professor, Management and Information Systems, University of Lausanne
Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania
Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania
President, Moussa Consulting, Co-author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, and Committed Teams: Three Steps to Inspiring Passion and Performance
Faculty Leader, Penn State ISBM
Master the Innovation Process
From incremental improvement to disruptive change, your team will learn how the innovation process can improve outcomes and change the course of your company’s future.
Define problems worth solving for customers. Anticipate and plan for impacts of emerging technologies and shifting market conditions.
Create solutions that delight customers using human-centered design and low-cost prototypes to validate innovations prior to scaling them.
Inspire passion to implement and sustain field-tested solutions that drive growth and a pathway to an invincible business.
Harness Innovation by Turning Knowledge into Action
Evidence-based approaches, processes and tools will help you generate ideas and execute for breakout successes.
Promote confidence in innovation by slicing big problems into small challenges that can be solved.
Follow expert guidance to master hands-on, actionable tools.
Fast-forward into the future to see how ideas will delight customers before making expensive commitments.
Re-ignite passion and engagement by creating energizing new solutions to implement.
Strengthen innovation capability even while working from home.
Pull together knowledge that's distributed among your company and provide a chance for them to join forces to solve problems.
Work in small virtual teams to share a deep understanding of challenges and possible solutions.
Identify innovation opportunities that will drive business growth.
Ensure that current innovation projects are moving in the right direction.
Move ideas through testing cycles faster.
Breathe new life into innovation projects that have stalled.
Becoming a Vigilant Leader
Learn to conduct disciplined searching and experimenting to seize opportunities faster than competitors; develop outside-in perspectives to overcome tunnel vision, shortsightedness, and willful blindness. View course.
Mastering Design Thinking
Apply a human-centered approach to problem-solving and driving innovation through a Design Thinking methodology to cycle between thought and experience. View course.
Empathy Tools: Study Customers
Research customer needs using ethnographic research, value proposition canvas, and customer journey mapping, to develop insights about unmet and latent needs of customers or users. View course.
- Learn to generate solution ideas using techniques to prompt creative thinking and conduct valuable brainstorming sessions
- Help leaders leverage new ways to explore “what if” as a way to look toward the future
Prototype and Test Solutions
- Use rapid prototyping and collect empirical data to evaluate solution viability
- Test hypotheses at the lowest cost and with an aim to reduce risks as solution moves toward implementation
Inspire and Lead Change
- Develop messaging that will inspire others to adopt and support proposed solution
- Overcome factors that impede change (e.g. psychological barriers that stall or stop change initiatives
Address Up to 9 Areas of Development
Develop collaboration capability to share and synthesize disparate ideas from various parts of the organization and blend them into coherent concepts
Build differentiated and integrated innovation knowledge, behaviors & abilities at every organization level making it impossible for competitors to imitate.
Place top priority on learning as a mechanism to continually evolve what people know, what they think and how they work.
Focus outside four walls of the company to align entire workforce around solving problems and addressing needs for customers and end users.
Gain willingness to adopt ideas from anywhere, listen to all voices and bring diverse perspectives into all projects.
Obsess over finding opportunities, encouraging diverse ideas, candor and debate, showing courage to act in uncertain conditions, and giving people wide latitude to explore.
Tools & Methods
Master innovation tool kits and methods, create time for practice, and receive coaching and feedback as projects move forward.
Get exposed to mind-opening insights and purposely engage in debates to expand world-views.
Detect what’s coming over the horizon, discipline to develop to respond well to change and courage to react faster than competitors.
Strengthen innovation capability as people continue to work from home
Pull together knowledge that’s distributed among your experts – a chance for them to join forces and apply collective knowledge
Work in small virtual teams to share a deep understanding of challenges and possible solutions
Find innovation opportunities that will drive business growth