Supply Chain as a Competitive Advantage

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About This Course

Focus on exploring both opportunities and risks within your supply chain as compared to the supply chains of your competitors. Discuss competitive levers such as having both a Customer Lens and a Bottom Line Lens, and your circle of influence on each. Discuss how to close gaps and avoid threats within your industry, and use matrices to diagram innovations that will gain you the competitive edge your organization seeks.

Topics & Takeaways

  • Competitive Levers: discuss where your competitors excel and how to close the gap, learn about your circles of influence, rank the different types of supply chain strategies
  • Competitive Threats: watch examples of threats between brands, read about counterfeiting, and discuss common threats and opportunities
  • Innovation and the Triple Bottom Line: learn how to seek win-win solutions, read about product, service, and process innovations, and diagram your supply chain using a provided innovation matrix
  • Opportunity Analysis: use a provided template to identify Context, Scope, Scale, Risks, Rewards and discuss the analyses with cohort members

Business Impact

  • Improved understanding of how your supply chain compares to those of your competitors and how that should guide your actions as an individual and an organization
  • Increased awareness of threats to your brand and how to proactively address them
  • Clarity on the risks, rewards, and scale of opportunities to outpace competitors

Target audience

  • High Potential Leaders
  • Middle Managers
  • Senior Leaders


  • 5 daily lessons, approximately 30 minutes of activities in each of the first four days
  • 60 minute virtual live event with Expert Faculty on the capstone day
  • Expert Guide support of questions, comments, and group engagement and collaboration
  • Active participation – devoting your time to structured dialogue, private reflection, and deliberate practice will increase your knowledge and takeaways
  • Practical application – you can directly try and apply what you learn each day
  • Expert Faculty

    Chris Craighead

    Dove Professor, Haslam College of Business at the University of Tennessee. Affiliate Faculty in Supply Chain Management at Penn State Smeal College of Business

    Course Features

    100% Online Course Platform

    30 Minutes Per Day

    Leadership Coaching

    World-Class Expert Teaching

    Community of Practice

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