Mastering Design Thinking

Using an Expanded Canvas to Address Business Challenges

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About This Course

Most companies are experts at improving their own businesses. Pursuing efficiency and continuous improvement has helped them achieve size, scale and financial success. Now, however, the relentless focus on efficiency has become the gravitational pull that holds companies back from exploring creative pathways and placing safe bets to drive growth.

Design Thinking has the potential to unleash people’s full creative energies. It shifts mindsets to the horizon of possibility, analysis toward a deeper focus on customer and user needs, and methods toward testing, learning and iterating. It represents both a philosophy and a process for finding and evolving customer-oriented solutions that can propel growth or generate radically improved processes.

Design thinking is available to anyone who wishes to develop a new way of thinking and working and finding better answers to challenges.

Design-centric companies tinker with ideas and iterate quickly on prototypes. They use customer journey maps and ethnographic research to explore the problem space and use prototypes to explore the solution space. When many leaders and teams become immersed in prototyping, testing and iterating on solutions, a new open-minded culture begins to emerge; a culture that values exploration and experimentation over rule following.

CorpU’s course Mastering Design Thinking helps leaders embrace Design Thinking as a discipline and practice, while nurturing an organizational culture that doesn’t encourage failure, but recognizes that it’s rare to get things right the first time.

Expert Faculty

Karl Ulrich

Vice Dean of Entrepreneurship & Innovation at the Wharton School of the University of Pennsylvania

Course Features

100% Online Course Platform

30 Minutes Per Day

Leadership Coaching

World-Class Expert Teaching

Community of Practice

What You Will Learn

Learn an organized process that builds individual and team confidence to explore new horizons for growth

Understand how Design Thinking advances a human-centered perspective and scientific approach towards problem solving and innovation

Recognize challenges and barriers to success as opportunities for teams to collaborate and be creative

What You Will Do

Assess your organization’s culture to discover barriers you’ll need to overcome in order to embrace Design Thinking as a new way of working

Use the parallel concepts of independent and group exploration to improve traditional brainstorming approaches to ideation

Apply Design Thinking methods to study customers or users, draw insights about customer/user needs and develop a Point of View about required solutions

Course Overview

Day One


  • What is Design Thinking
  • Design Thinking and the WV Model
  • Do You Have a Design Thinking Culture
  • Succeeding with Design Thinking
Day Two


  • Sensing a Gap
  • The Naked Truth Meets Market Research
  • Drawing Insight from Users
  • Observe the Expert Engaging the User
Day Three


  • Exploring Solutions
  • Collaborative Spirit Feeds Innovation at IKEA
  • Concept Development
  • Independent Exploration
Day Four


  • Prototyping and Testing to Iterate Solutions
  • In Praise of Failure
  • Breakout Group Work on Solutions
  • Submitting Group Prototype
Day Five


  • Insights From the Week
  • Sharing Breakout Group Results
  • Questions for the Experts

Ready to Get Started?

Join hundreds of companies across the globe that have already begun developing learning cultures in their organizations

Speak to a Course Advisor