We are excited you are taking advantage of the exclusive opportunity to participate in CorpU Open with leaders across multiple companies. Plan to spend 30 minutes daily to stay connected with your cohort. The final day features a capstone event with your peers and CorpU experts.
Course: Becoming a Purpose-Driven Organization
Start Date: Nov. 15, 2021
Capstone: Nov. 19, 2021 12:00 pm ET
Time Commitment: 30 minutes of online activities per day, 60 minute virtual live capstone at date & time noted above
About This Course
If a majority of the Global Workforce is disengaged, what can organizations do to inspire great leadership? How can leaders inspire and find purpose within their teams?
In purpose-driven organizations and teams, employees receive value beyond their paycheck. There is more understanding, trust, commitment, engagement, collaboration, and learning among colleagues.
Through their research, Professors Bob Quinn and Anjan Thakor have demonstrated that authentic higher purpose leads to:
- Enhanced employee productivity
- Increased customer satisfaction
- Better relationships
- Elevated economic performance
In this program, groups will learn and apply 8 counter-intuitive research-based insights associated with creating a purpose-driven organization. Leaders can use these insights to inspire their teams to work with purpose.
Participants will learn how they can align their team to an authentic purpose – one that intersects with business interests and helps guide decision-making. Teams with higher purpose develop a win-win mentality that supports high levels of collaboration.
By creating purpose-driven teams, employees believe they work in an organization of excellence. Externally, customers perceive that they are obtaining added value by working with a company of authentic leadership, employees, brand, and products.
Leaders who create purpose-driven teams are able to more easily create and sustain a positive working environment with employee longevity. Additionally, these leaders will inspire change that will have impacts beyond their teams.
Robert E. Quinn
Robert E. Quinn is a professor emeritus at the University of Michigan’s Ross School of Business and a cofounder of the school’s Center for Positive Organizations.
Anjan V. Thakor
John E. Simon Professor of Finance, and Director of the WFA Center for Finance and Accounting Research in the Olin School of Business at Washington University in St. Louis
What You Will Learn
Develop a purpose-driven organization with a higher probability of learning, adapting and increasing performance
Transform assumptions of limitation to become people who can do purpose-driven work
Unleash positive energizers who inspire others and drive cultural change
What You Will Do
Assess your company’s purpose, prescriptive interventions, and measure progress
Use an 8-step framework to collaboratively discover, validate, and refine your organization’s purpose
Apply a purpose-driven leader toolkit to focus organization performance on the organization’s higher purpose
Why Purpose Matters
- The power of purpose
- The business case for purpose
- Purpose and profit
- Making a change with purpose
Higher Purpose Changes Everything
- How to create a purpose-driven organization
- 8 steps for becoming a purpose-driven organization
- Where are we as an organization?
- Higher purpose changes everything
A Purpose-Driven Workforce
- Envision the purpose-driven organization
- What excellence exists within your organization
- Authentic purpose creates a fully engaged workforce
Discover an Authentic Purpose
- Discovering purpose
- Helping others find purpose
- Discover your organization’s purpose
- Authentic higher purpose
Live Capstone Event
- Live capstone event