Organic growth of top line revenue and bottom line profitability is a high priority for all companies. Yet, few companies are growing at their fullest potential or capturing the opportunities created by the fallout from the pandemic. Unfortunately, a company’s growth will remain sluggish until they make a commitment to the systematic practice of innovation. In this webinar, George S. Day helps you learn the secrets of growth leaders through several key innovation topics.
Discover how growth leaders harness innovation by:
Understanding the four fundamental innovation drivers that growth leaders apply.
Using the innovation risk matrix to contain the risks of innovation.
Finding your best opportunities in adjacencies: the sweet spot for growth.
This 60-minute webinar recording features expert George S. Day, Wharton Professor Emeritus and author of Innovation Prowess: Leadership Strategies for Accelerating Growth. Professor Day founded the Mack Institute for Innovation Management and has consulted to numerous companies such as GE, IBM, Coca Cola, Boeing, Merck, and Medtronic. He is past Chairman of the American Marketing Association and has authored 18 books in the area of marketing and strategic Management. In 2015 he was chosen as one of eleven “Legends in Marketing,” and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award.
Dive Deeper into the topic of Innovation
Every company wants to be more innovative, but many struggle to teach their employees to approach problems with an innovation mindset. If you and your company want to dive deeper into the topic of innovation, and learn from world-renowned experts like George Day, we encourage you to learn more about our Business Innovation Program. This program is specifically crafted to help your company turn knowledge into action using evidence-based approaches to innovation.
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