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29 Items

Cultural Outcomes

Members Only Building the Spectrum Health University (SH|U) Brand Case Study

Spectrum Health System is a not-for-profit, integrated, managed health care system based in Grand Rapids, Michigan. The system was created in 1997 and originally was comprised of the two largest hospitals in Grand Rapids, Butterworth and Blodgett. Through a series of mergers and acquisitions, Spectrum Health today is comprised of nine hospitals of varying sizes scattered throughout western Michigan. Spectrum Health employs 19,100 people, 1,500 of which are physicians, making it the largest employer in west Michigan.  This paper addresses branding, a Dimension within the Organize Quadrant of the CorpU 12 Dimensions of Corporate Learning.  Read More »
13 Jun 2013

Members Only Aligning Sales Strategies at MillerCoors (Video)

Through a joint venture in 2008 between SABMiller and Molson Coors, the Miller Brewing Company and Coors Brewing Company combined forces to compete more effectively in the US beer market.  By aligning the Commercial L&D strategies with corporate goals, MillerCoors focused on a few fundamental capabilities particularly in the areas of building customer preference and elevating brands implemented through Sales Playbook and Sales Academy initiatives.    Watch Video »
11 Mar 2013

Members Only Why Theory Matters for Innovation to Flourish (Video)

Stanton Wortham discusses how academia can offer organizations ideas on innovation and workplace learning and development. He focuses on two central points: Overcoming the gap between theory and practice Illustrating how academic theorizing can be useful to organizations Watch Video »
25 Feb 2013

Members Only CorpU Webinar: World-Class Strategies for Future Success (Recording)

World-Class Strategies for Future Success Presenters Maria Grigorova and Robert Moffett from Mars, Incorporated, as they reveal how they reinvented the Mars University brand to better align and serve the changing business context and future ambition.   Today, Mars Incorporated's 70,000 worldwide associates are guided by the same Five Principles set by the family who founded the business in 1911.   The acquisition of chewing gum maker Wrigley by Mars led to a move from a regional to a global segment organization, while maintaining the strong healthy culture that enabled Mars to become one of the largest family-owned companies in ... Watch Video »
16 Jan 2013

Members Only CorpU Webinar: World-Class Strategies for Future Success (Slides)

World-Class Strategies for Future Success Presenters Maria Grigorova and Robert Moffett from Mars, Incorporated, as they reveal how they reinvented the Mars University brand to better align and serve the changing business context and future ambition.   Today, Mars Incorporated's 70,000 worldwide associates are guided by the same Five Principles set by the family who founded the business in 1911.   The acquisition of chewing gum maker Wrigley by Mars led to a move from a regional to a global segment organization, while maintaining the strong healthy culture that enabled Mars to become one of the largest family-owned companies in ... Read More »
16 Jan 2013

Members Only CorpU Webinar: Innovative Methods for Strengthening Brand and Recruitment (Recording)

Presenter Esra Ramazanogullari, (Turkcell Academy University  - Industry Collaborations) discussed how Turkcell, the third largest mobile phone operator in Europe, transformed its branding and recruitment culture to achieve breakthrough results. With 68 million subscribers in 9 countries, Turkcell is the only NYSE-listed Turkish company operating in a highly competitive market. The presenters will reveal the company's innovative branding campaign that helped raise its college student level ranking of the "Best Company to Work For" from #13 to #1 for two consecutive years. Here's an opportunity to benefit from their award-winning approach. Participants learned how to: Integrate recruitment and retention ... Watch Video »
5 Dec 2012

Members Only CorpU Webinar: Innovative Methods for Strengthening Brand and Recruitment (Slides)

Presenter Esra Ramazanogullari, (Turkcell Academy University  - Industry Collaborations) discussed how Turkcell, the third largest mobile phone operator in Europe, transformed its branding and recruitment culture to achieve breakthrough results. With 68 million subscribers in 9 countries, Turkcell is the only NYSE-listed Turkish company operating in a highly competitive market. The presenters will reveal the company's innovative branding campaign that helped raise its college student level ranking of the "Best Company to Work For" from #13 to #1 for two consecutive years. Here's an opportunity to benefit from their award-winning approach. Participants learned how to: Integrate recruitment and retention ... Read More »
5 Dec 2012

Members Only Aon Case Study: Creating a Global Leadership Culture

      Aon Corporation provides risk management services, insurance and reinsurance brokerage, human capital and management consulting. Aon has approximately 500 offices worldwide, serving 120 countries with 59,000 employees. The decision in December 2009 to move away from Aon’s historically decentralized approach to running the companies that were under the Aon umbrella set the stage for Aon’s globally integrated approach to talent development.       Aon’s three strategic imperatives across the company are Distinctive Client Value, Unmatched Talent, and Operational Excellence. In 2011, Aon Talent Development collaborated with the CEO Greg Case, the Aon Executive Committee and the top 125 ... Read More »
1 Oct 2012  |  by CorpU Team

Learning and Development (L&D) Pops the Top for MillerCoors’ “Winning in Beer Sales Strategy” (Recording)

Through a joint venture in 2008 between SABMiller and Molson Coors, the Miller Brewing Company and Coors Brewing Company combined forces to compete more effectively in the US beer market.  Part of this journey included 32 General Managers developing a “GM Model creating essentially 32 different ways of doing just about everything.” By aligning the Commercial L&D strategies with corporate goals, MillerCoors focused on a few fundamental capabilities particularly in the areas of building customer preference and elevating brands implemented through Sales Playbook and Sales Academy initiatives.  At this webinar, participants learned details about the process, strategies and models ... Watch Video »
6 Sep 2012

Members Only Learning and Development (L&D) Pops the Top for MillerCoors’ “Winning in Beer Sales Strategy” (Slide Deck)

Through a joint venture in 2008 between SABMiller and Molson Coors, the Miller Brewing Company and Coors Brewing Company combined forces to compete more effectively in the US beer market.  Part of this journey included 32 General Managers developing a “GM Model creating essentially 32 different ways of doing just about everything.” By aligning the Commercial L&D strategies with corporate goals, MillerCoors focused on a few fundamental capabilities particularly in the areas of building customer preference and elevating brands implemented through Sales Playbook and Sales Academy initiatives.  At this webinar, participants learned details about the process, strategies and models ... Read More »
6 Sep 2012

Members Only Starting with the End in Mind: The University of Farmers’ Collaborative Kirkpatrick Blueprint (Recording)

Farmers Insurance Group of Companies is the country’s third-largest personal lines insurer, and provides a wide range of insurance and financial services products. Farmers operates in 49 states through the efforts of 97,481 employees and Farmers’ exclusive and independent agents, who collectively service more than 16.4 million customers. The mission of the University of Farmers is to “drive results in support of our operational goals by developing Farmers as a world class value based learning organization”.  To ensure results, the University of Farmers’ aligns their target measurements with specific business challenges, and partners with IT to gather ... Watch Video »
27 Aug 2012

Members Only Landi Renzo Case Study: Making Learning a Strategic Asset

Landi Renzo Group, S.p.A. (Landi Renzo) serves more than 30% of the market for LPG and CNG alternative automotive fuel systems and components. In 2009, the company implemented a new strategic plan, and the president and CEO of the company determined that education could be a key driver for the Landi Renzo's strategic development. The challenge for the existing corporate university was to create learning that addressed the company's strategic needs and create a culture where everyone in the company understood the value of that learning in reaching their individual goals and those of the company ... Read More »
10 May 2012
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