CORP/U
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Research
 
37 Items

Branding

Members Only Learning Brand in Action: University of Farmers

The University of Farmers uses a unique combination of tools and techniques to focus on the company’s Brand Promise, Brand Marketing and Brand Experience in its quest to create a strong Learning Brand. Among the University’s methods are disciplined use of the Kirkpatrick model as a design tool, and creation of a powerful set of learning experiences for the company’s claims representatives through the University’s “Claims Connection” initiative. The success of the University of Farmers has been demonstrated with solid business results, and they have been CorpU Excellence and Innovation award winners for their efforts for the last three years. Read More »
9 Jun 2009

Members Only Recorded Broadcast: A Strong Learning Brand: The Key to Executive Trust

This is a recording of the web broadcast from CorpU on 12 March 2009. In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset you have. In this webinar, you will learn what factors influence Learning Brand and how Learning Brand can be measured and leveraged to maximize the learning function’s value to the company, and especially to your senior leaders. Watch Video »
12 Mar 2009

Members Only A Strong Learning Brand: The Key to Executive Trust

In this very challenging economic climate, your Learning Brand is the key to your overall ability to improve talent and impact business performance. It is the most valuable intangible asset you have. In this webinar, you will learn what factors influence Learning Brand and how Learning Brand can be measured and leveraged to maximize the learning function’s value to the company, and especially to your senior leaders. Read More »
12 Mar 2009

Members Only Marketing 2.0: Implementing Your Strategy in the Marketplace

Marketing 2.0: Implementing Your Strategy in the Marketplace is a presentation at the 2010 CorpU Global Leadership Congress by Sandy Carter, author of Marketing 2.0.  Sandy covered her ANGELS marketing 2.0 approach: Analyze the Market Nail the Relevant Strategy & Story Go to Market...Socially Energize the Channel & Community Leads and Revenue Scream! Read More »
25 Feb 2009

Members Only 8th Annual Benchmark Marketing Study Chapter

Every learning organization must communicate its vision, mission and purpose to the rest of the company to achieve the visibility and acceptance that it requires to be successful. Then, that success must be subtly marketed to not only engage employees but to also help the organization see learning as a competitive advantage. Senior leaders play essential roles in this task. Corporate University Xchange’s (CorpU’s) research results indicated that the greater the involvement of senior leaders with the learning organization, the greater the emphasis on promoting and marketing the learning organization. Read More »
30 Apr 2008

Members Only Naming the Corporate University

The choice of a name for a new learning organization sends a message about the importance of development. Most companies still use "CompanyName University", but that might not be right for everyone. Read More »
21 May 2007

Members Only CUX Best Practice: Innovative Communications and Branding

Various methods to communicate the value of Cat U to employees, stakeholder, suppliers, and customers Various methods to maintain awareness of Cat U and the role technology plays in marketing our services and products Development of a unique brand identity Extent to which Cat U has received external interest or recognition of our services through our marketing efforts Metrics that demonstrate the impact of our marketing efforts Read More »
27 Feb 2007

Members Only CUX Best Practice: Successful University Beginnings

Mars: Launching a Successful Corporate University Read More »
27 Feb 2007

Members Only OhioHealth-Award Winner 7th Annual in Marketing

Ohiohealth CUX Award Winner 2005 Marketing - Who we are and how we formed our corporate university and some of the marketing approaches we used to introduce this concept to our leadership and our employees. Read More »
8 Mar 2006

Members Only CU Launch Communications Plan

Guidelines for developing a communications plan for a corporate university launch. Read More »
21 Dec 2005

Members Only Marketing your Corporate University

CUX presentation on how to market a Corporate University. Read More »
1 Feb 2005

Members Only Corporate University Xchange 6th-Sixth Annual Benchmarking Study

Corporate University Xchange conducts an annual in-depth state of the industry. Read More »
12 Oct 2004
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CLO, Teradata
 

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