SLEC 01.27.10 Meeting Recording: Cigna Consumer Education Program

27 Jan 2010

During this Social Learning Executive Council meeting on January 27, 2010, Cigna presented their consumer education program, which was developed in tandem with their marketing department. The interactive, game based portal enables customers, through a quiz regarding health and insurance issues, to learn, have fun, and compete with themselves and others. Part of the experience is a corporate social responsibility program whereby customers can, through their participation in the process, earn fresh water that Cigna will send to countries in need.

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