Recorded Broadcast: Using Social Learning to Launch the Verizon Wireless DROID

29 Jul 2010

Topics: Technology & Infrastructure, Program Design & Delivery, Social Learning

This is a recording of the web broadcast from Corpu on 29, July 2010.

You will learn how the Verizon Wireless Learning Organization created a social learning environment, built around a single-purpose device blog, to connect their corporate-wide employees to read, watch, listen, and learn about the new Smartphone, dubbed DROID. The DROID Blog launched with over 400,000 views in the first two months, surpassing initial expectations.

View this presentation and you will get answers to:

How did blogging accelerate the product launch?
What has Verizon Wireless learned from the experience so far?
How will the company evolve from monologue to dialogue by incorporating user-generated content and tapping the wisdom of the crowds?
What are the 3 key business measures that senior executives use to determine success?

160 views

Join our members and award winners. You'll be in good company.

People are talking. Hear what they're saying.

“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”

Annette Rolls
Leadership Development Program Designer, Boeing

“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”

Ken Murphy
EVP of Sales and Operations, Mattress Firm

“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”

Jim Stewart
CLO, Teradata