Jiffy Lube International established a corporate university with a newly branded identity and a clear mission statement that incorporated the company’s values and core principles: integrity, excellence and innovation. With the support of senior management, Jiffy Lube University expanded its online offerings, developed a series of certifications, and sold the newly branded program to franchisees as a way to attract not only customers, but also employees. Their attention to the elements of a learning brand – brand promise, brand marketing and brand experience – led to a well-respected, effective learning organization with a strong internal learning brand that paid off in business success.
“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”Annette RollsLeadership Development Program Designer, Boeing
“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”Ken MurphyEVP of Sales and Operations, Mattress Firm
“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata