IBM - Technology as an Enabler

29 Aug 2007

IBM doesn’t use technology because of who they are, but simply put, because it creates a more robust learning experience. Technology is used as an enabler – putting the business strategy first – and on demand can be viewed in 3 different phases:

- Accessibility
- Efficiency
- Transformational

The biggest innovation is the IBM-er and how they relate to clients as they experience the IBM brand. The way clients experience the brand depends on the people employed by IBM and their expertise they bring to bear.

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