IBM - Creating Effective Learning Games

IBM was seeking innovative ways to market Business Process Management to C-level exectuives.

Phaedra Boinodiris, Serious Games Product Manager for IBM’s Software Group, envisioned a Sim City-esque game to solve the problem. In the game, they would be able to simulate the business problems the company was facing and find ways to fix them using different business processing techniques. 
 
This kind of innovative game does not come easy, and several factors must be taken into consideration during the building phase to engage players, including:

• Using intrinsic motivation
• Creating an effective story line
• Using scores and heroes 

Boinodiris warns that creating a game should not be taken likely. Many pre-production factors need to be looked into, especially what kind of platform you want to use, how social networks and communities will be managed, the maintenance of the game, and what kind of user interface people will be using.