IBM was seeking innovative ways to market Business Process Management to C-level exectuives.
Phaedra Boinodiris, Serious Games Product Manager for IBM’s Software Group, envisioned a Sim City-esque game to solve the problem. In the game, they would be able to simulate the business problems the company was facing and find ways to fix them using different business processing techniques.
This kind of innovative game does not come easy, and several factors must be taken into consideration during the building phase to engage players, including:
Boinodiris warns that creating a game should not be taken likely. Many pre-production factors need to be looked into, especially what kind of platform you want to use, how social networks and communities will be managed, the maintenance of the game, and what kind of user interface people will be using.
“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”Annette RollsLeadership Development Program Designer, Boeing
“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”Ken MurphyEVP of Sales and Operations, Mattress Firm
“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata