How to Train 60,000 Employees in Just 2 Hours: The Turkcell Mobile Learning Platform-Webinar Recording

Turkcell is the leading communication and technology company in Turkey. In 2006, the company realized that, although it was the leading mobile phone company in Turkey and one of the top 3 mobile companies in Europe, it was going to need a more strategic focus for learning if it was going to meet the competitive challenges of its fast-moving industry and continued growth. The answer was Turkcell Academy, which was designed to provide strategic training support consistent with Turkcell¹s values of Customer Centricity, Technology, and Leadership. However, how does a corporate university keep 60,000 people in a broad ecosystem of employees, distributors and partners upskilled on an ever changing mix of products and services? The answer was at their fingertips...mobile learning.

The Turkcell Mobile Learning Platform is the first m-learning platform in Turkey. Salespeople and mobile workers spend many hours in airports, cabs, and office reception areas, communicating on their cell phones. It made perfect sense to have training available on their cell phones so that they could tap into it whenever they had the opportunity. Turkcell¹s Mobile Learning Platform stands apart from similar systems for several reasons, including:

• It is device independent
• Detailed reports can generated easily
• Training can be filtered, such as “send this course only to iPhone 4 users”
• Can support high quality multimedia
• It is totally free for Turkcell users
• It can also launch surveys and exams