Turkcell is the leading communication and technology company in Turkey. In 2006, the company realized that, although it was the leading mobile phone company in Turkey and one of the top 3 mobile companies in Europe, it was going to need a more strategic focus for learning if it was going to meet the competitive challenges of its fast-moving industry and continued growth. The answer was Turkcell Academy, which was designed to provide strategic training support consistent with Turkcell¹s values of Customer Centricity, Technology, and Leadership. However, how does a corporate university keep 60,000 people in a broad ecosystem of employees, distributors and partners upskilled on an ever changing mix of products and services? The answer was at their fingertips...mobile learning.
The Turkcell Mobile Learning Platform is the first m-learning platform in Turkey. Salespeople and mobile workers spend many hours in airports, cabs, and office reception areas, communicating on their cell phones. It made perfect sense to have training available on their cell phones so that they could tap into it whenever they had the opportunity. Turkcell¹s Mobile Learning Platform stands apart from similar systems for several reasons, including:
“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”Annette RollsLeadership Development Program Designer, Boeing
“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”Ken MurphyEVP of Sales and Operations, Mattress Firm
“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata