After conducting qualitative interviews with several “early adopter” companies that ranged in size from 3,000 to over 100,000 employees from a variety of industries located globally, we found that companies have found video sharing effective for these three business needs:
Because short video clips can be quickly viewed by staff during down time, relevant content can be disseminated quickly and impact your business positively by breaking up information silos and encouraging cross-company collaboration. Many companies are using video sharing to encourage sales reps to share stories and improve skills, others are using video sharing to enable senior leadership to share information and to encourage others to share stories, details and updates, in order to encourage a corporate culture change away from information hoarding that can negatively affect productivity.
What is the rationale for the choice of these three business needs?
Most learning experts note that more than 60% of learning happens informally, when colleagues share. What better way to boost productivity than to make it possible for them to , to break through traditional information silos), or to capture the knowledge of some of your most experienced workers. The result is a repository of best practices that can be searched and viewed quickly during various down times throughout the day – without negatively impacting productivity. With a sorting process that can make the most popular videos rise to the top of search results, and/or the clips with the best ideas or practices are pushed to everyone interested in that topic, the true best practices are viewed throughout the company. Assuming they are applied, will positively impact productivity.
Video sharing can help to put a face on the executive team by sharing messages through a visual medium rather than just via memos and e-mails. As research in employee engagement reflects, when employees feel they know the leadership team, they are more apt to trust them. In addition, companies in the technology industry see having an up-to-date technology infrastructure as a positive influence on recruitment and retention. Finally, the ability to record and share social, culture-building events helps the workforce feel connected, which can be used for recruitment, and also impacts retention.
With video sharing, sales people can share their own success stories, tips, or tricks, especially when encouraged to focus on specific sales techniques and customer service best practices. They can also be used to explain various features of a new product to help colleagues visualize the features and see them in action. With the advantage of visual demonstrations, it can be easier to turn around and replicate what is viewed on the video clip. The result is that sales and customer service representatives learn from their peers through these easily digestible and – at times – extremely entertaining clips and apply their new learning on the job immediately.
Today, there has to be alignment with business needs in order to justify the time and expense for building and/or expanding your company’s technology architecture. Heavily regulated industries often find themselves, furthermore, in a bind when considering video sharing due to the potential ramifications of sharing proprietary or inaccurate information. If you are contemplating video sharing, be sure to conduct a thorough analysis of the business needs to ensure that video sharing is the right strategy for your company and work with your IT and compliance groups to make sure that, when you achieve success, you're ready to help bring the approach to a broader audience.
This article supports the CorpU CorpU 12 Dimensions of Learning Excellence - Organize (Technology and Infrastructure) and Execute (Program Design and Delivery).
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