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CorpU 10th Annual Research-Learning Brand-Going Beyond Logos


Topics: Branding


Overview

Establishing a strong learning brand requires more than logos and mission statements. It requires a concerted effort to match the brand promise, marketing and experience to assure that the goals and successes of the learning organization are widely known and clear. The CorpU 10th Annual Learning Excellence and Innovation benchmarking study results show that expert learning organizations use a range of methods designed to highlight the learning organization’s mission and accomplishments.

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