A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are delivering great value, but many learning leaders are not even aware that their organization has a unique Learning Brand. When they hear the word "brand", the traditional paradigm of "brand = marketing" kicks in with little consideration for how this asset can indicate their true impact and value on the company. CorpU research shows that a good Learning Brand is an important link from Employee Development to Business Growth to Profitability. This presentation shows why your Learning Brand is so important and discusses what participating companies have learned.
“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”Annette RollsLeadership Development Program Designer, Boeing
“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”Ken MurphyEVP of Sales and Operations, Mattress Firm
“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata