Branding Learning and Development

1 Oct 2009

Overview

A brand is a company’s most valuable intangible asset and is an indicator of its financial value and growth prospects. Many learning organizations think their learning programs and services are delivering great value, but many learning leaders are not even aware that their organization has a unique Learning Brand. When they hear the word "brand", the traditional paradigm of "brand = marketing" kicks in with little consideration for how this asset can indicate their true impact and value on the company. CorpU research shows that a good Learning Brand is an important link from Employee Development to Business Growth to Profitability. This presentation shows why your Learning Brand is so important and discusses what participating companies have learned.

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