The success of a learning organization or corporate university critically depends on not only its performance in helping the company achieve its business goals, but also on developing a strong, recognizable brand for learning. This How-To describes the three elements of brand -- promise, marketing and experience -- and how each contributes to the overall view of learning in a company.
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“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata