Branding and Marketing the Learning Organization: Launch and Beyond

4 Nov 2010

Topics: Branding

Overview

The success of a learning organization or corporate university critically depends on not only its performance in helping the company achieve its business goals, but also on developing a strong, recognizable brand for learning. This How-To describes the three elements of brand -- promise, marketing and experience -- and how each contributes to the overall view of learning in a company.

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