When Blue Cross Blue Shield of North Carolina started their corporate university, they recognized that they could not do it all themselves and needed help to address strengths as well as gaps.
Tuition assistance had been in place for many years but was not used to its full capacity. Only 3-5% of the population was taking advantage of the opportunity. BCBS NC did not provide onsite degree programs or counseling for the tuition reimbursement program. In order to make the benefit that already existed more meaningful and usable, they asked the university partners to conduct the programs on site so the programs would be more convenient for participants and provide better guidance.
Initially, they identified a university partner to offer a bachelors degree. Then later, they identified a partner to offer a masters degree. Classroom space was provided on site instead of having people travel to the partner’s location.
In the program, people that do not know each other are put together in a cohort that moves through the courses together. In this way, the individuals develop relationships and offer encouragement as they progress in the program together.
“I’m grateful to be in this network. The calls I had with other members gave me the information I needed to move my project forward.”Annette RollsLeadership Development Program Designer, Boeing
“We were able to realize almost immediate value—in terms of definitively quantifiable savings—by implementing the concepts introduced during this [Art of Negotiation] program.”Ken MurphyEVP of Sales and Operations, Mattress Firm
“In my particular case, I certainly care about the HR functions, but that’s not why I wake up every day. I care about advancing the ball down the field with our people’s professional development skills and knowledge. You guys focus 100% on the learning piece, and that’s what I like.”Jim StewartCLO, Teradata