8th Annual Benchmark Marketing Study Chapter

30 Apr 2008

Overview

Every learning organization must communicate its vision, mission and purpose to the rest of the company to achieve the visibility and acceptance that it requires to be successful. Then, that success must be subtly marketed to not only engage employees but to also help the organization see learning as a competitive advantage. Senior leaders play essential roles in this task. Corporate University Xchange’s (CorpU’s) research results indicated that the greater the involvement of senior leaders with the learning organization, the greater the emphasis on promoting and marketing the learning organization.

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