Leaders As Teachers Institute Executive Council Meeting



What Is Leadership Brand, and Why Should You Care about It?

In an effort to improve performance and growth, a few companies are starting to formalize their Leadership Brand. In this LaTI session, Sue Todd and Lynn Lehman will share the concepts behind CorpU’s Learning Brand assessment and how they can apply directly to a company’s Leadership Brand. During this meeting, we will:

  • Learn about the importance of Brand Promise, Brand Experience, and Brand Marketing.
  • Hear from members regarding their thoughts and efforts around Leadership Brand.

If you think improving your company’s Leadership Brand might be important, attend this session!


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