Learning and Development (L&D) Pops the Top for MillerCoors’ “Winning in Beer Sales Strategy”.

Through a joint venture in 2008 between SABMiller and Molson Coors, the Miller Brewing Company and Coors Brewing Company combined forces to compete more effectively in the US beer market.  Part of this journey included 32 General Managers developing a “GM Model creating essentially 32 different ways of doing just about everything.”

By aligning the Commercial L&D strategies with corporate goals, MillerCoors focused on a few fundamental capabilities particularly in the areas of building customer preference and elevating brands implemented through Sales Playbook and Sales Academy initiatives. 

At this webinar, you will learn details about the process, strategies and models that MillerCoors utilized to build L&D alignment including (but not limited to): 

• Supporting MillerCoors’ “Winning in Beer” 2.0 Strategy
• Overcoming barriers associated with the execution
• Ensuring L&D solutions aligned to corporate goals 
• Incorporating key content within the Sales Playbook and Sales Academies:
  • Selling Way
  • Selling Story
• Capturing successful impact on the organization 

From this webinar participants will learn about real-world application taking away practical, award-winning alignment strategies and tools applicable within their own organizations.  We look forward to having you join us!

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