Designing a Learning Organization that Drives Operational Excellence and Changes Culture at CTCA

For almost 30 years, Cancer Treatment Centers of America® (CTCA) has been on the leading edge of cancer treatment with a personalized, whole-person care model. With cancer hospitals in suburban Chicago , Philadelphia , Tulsa, Phoenix, and soon Newnan, Georgia (opening August 2012),CTCA continues to expand its accessibility to patients. Their cancer experts provide a full range of treatment options—including options for advanced stage cancers and complex cases—all under one roof.

CTCA experienced rapid growth during the 2000’s. This rapid growth put pressure on the organization to maintain its operational excellence, extend its patient care model, ensure the recruitment and retention of leadership to keep up with the growth – all while effectively dealing with the changes in the regulatory environment and government requirements legislated by the healthcare reform act. The organization decided that a centralized learning unit was necessary to provide the strategy, vision and learning culture necessary to navigate their new and evolving future. In 2008, CTCA approved the creation of a strategic corporate learning unit, the CTCA Center for Learning.

At this webinar, you will learn how the launch of the Center for Learning served as a catalyst for a true paradigm shift in the learning culture of CTCA, ensuring a more strategic and systematic approach to learning. You will hear how the Center for Learning addressed the organization’s leadership gap, especially at the middle management level. You will also learn about the structural elements that have led to the ability for CTCA to serve even more patients with the high quality, Mother Standard® of care for which they are known:

1. Carefully crafted, collaborative governance
2. Colleges that encompass the primary market differentiators
3. An LMS that serves as the central repository for all learning activities
4. A detailed “tollgate” curriculum development process
5. A comprehensive evaluation process to gauge sustained impact on the organization
6. Three year strategic planning aligned with CTCA key business initiatives

From this webinar, participants will leave with practical, real-world, award-winning alignment strategies and tools that can be applied within their own businesses. Please join us!