Starting with the End in Mind: The University of Farmers’ Collaborative Kirkpatrick Blueprint

Farmers Insurance Group of Companies is the country’s third-largest personal lines insurer, and provides a wide range of insurance and financial services products. Farmers operates in 49 states through the efforts of 97,481 employees and Farmers’ exclusive and independent agents, who collectively service more than 16.4 million customers.

The mission of the University of Farmers is to “drive results in support of our operational goals by developing Farmers as a world class value based learning organization”.  To ensure results, the University of Farmers’ aligns their target measurements with specific business challenges, and partners with IT to gather the data necessary to track results at both the individual and company levels.

At this webinar, you will learn details about the strategies that the University of Farmers incorporates at every level of the Kirkpatrick evaluation model to capture metrics that have tied learning efforts to multiple business outcomes, including:

• Increases in sales and sales activities
• Reductions in employee turnover
• Growth in the talent pool
• Improvements in customer satisfaction
• Customer retention
• Quality and engagement

 From this webinar, participants will leave with practical, real-world, award-winning learning measurement strategies and tools that can be applied within their own businesses. Please join us!

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